NEW ATTITUDE

customized for the different

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WEAR A CLASSIC. MAKE IT DIFFERENT.

We take familiar timepieces and give them a new attitude through unexpected straps, bold combinations, and a different point of view. Hand-assembled in Los Angeles.

un exp ected

Easy to wear. Hard to overlook.

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THE STRAP MAKES THE LOOK.

Thoughtfully selected NATO straps designed to bring personality to every timepiece.

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